NBCUniversal launched Shop with Golf in March of 2018 as the first eCommerce initiative. Shop with Golf hosted golf apparel brands and provided golf content including fashion trends, lifestyle news, and gift guides. While I helped the team build the brand creative starting in November of 1017, I didn’t fully immerse myself into the website until March of 2018 when I was asked to help get the content live for launch. We then went through an extensive period of redesigning the site while building new sections. My role included overseeing all art and design for the website and marketing materials for Shop with Golf from March 2018 until the site was disabled at the end of 2019.
ROLE:
Brand Design & Development
Back End CMS Management
Designed & Developed Custom Web Pages for Client Articles
Designed & Developed “The Fringe” - Shop with Golf’s News Section
Optimized Design with the use of Optimizely
Design Email Templates for Commerce, Content, & News Articles
Storyboarded & Art Directed Linear TV Spots
Managed Additional Designer & Developer
HTML/CSS
UX/UI