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NBCUniversal launched Shop with Golf in March of 2018 as the first eCommerce initiative. Shop with Golf hosted golf apparel brands and provided golf content including fashion trends, lifestyle news, and gift guides. While I helped the team build the brand creative starting in November of 1017, I didn’t fully immerse myself into the website until March of 2018 when I was asked to help get the content live for launch. We then went through an extensive period of redesigning the site while building new sections. My role included overseeing all art and design for the website and marketing materials for Shop with Golf from March 2018 until the site was disabled at the end of 2019.

 
 

 
 

ROLE:

Brand Design & Development

Back End CMS Management

Designed & Developed Custom Web Pages for Client Articles

Designed & Developed “The Fringe” - Shop with Golf’s News Section

Optimized Design with the use of Optimizely

Design Email Templates for Commerce, Content, & News Articles

Storyboarded & Art Directed Linear TV Spots

Managed Additional Designer & Developer

HTML/CSS

UX/UI

 
 

Website Page Layouts

 
 
 
 

Custom Client Article Layout

 
 
 
 

Holiday TV Advertisement

 
 
 
 
 

Specialty Designs


SOCIAL MEDIA & Campaign CREATIVE